How to Access the XML Feed URL?

The XML Feed URL provides access to the generated product feed.

Step 1: Open Feedomix

Open Feedomix from Shopify Admin.

Step 2: Open Feed Projects

Click Feed Projects.

Step 3: Select Your Feed Project

Find the required Feed Project.

Step 4: Open the Feed

Click the available Open Feed action or feed URL.
The XML feed opens in a new browser tab.

Step 5: Copy the URL

Copy the XML feed URL from your browser address bar when required.

XML Feed Content

The generated XML feed can contain product information such as:

• Product title
• Product description
• Product price
• Product availability
• Product image
• Product URL
• Variant information

The actual feed content depends on the Feed Project configuration and available product data.

Use the XML Feed with Google Merchant Center

1. Open Google Merchant Center.
2. Go to the Products area.
3. Choose the option to add products from a file.
4. Select the option to use a link.
5. Paste the Feedomix XML Feed URL.
6. Complete Google's feed configuration.

Google retrieves the feed according to its configured schedule.

Feed Updates

When the Feedomix feed is regenerated:

• Updated product data is included in the generated feed.
• New products can be included.
• Product changes can be reflected in subsequent feed retrievals.

Google Merchant Center controls its own processing and retrieval schedule.

Updated on: 26/09/2026