Articles on: Feedomix

How to Access the XML Feed URL?

How Does the XML Feed URL Work?


The XML Feed URL provides access to the generated product feed for a Feed Project.


Feedomix generates the XML feed based on the selected Feed Project configuration, product information, Product Attributes, Google Product Data, and Feed Rules.


The XML Feed URL can be used with Google Merchant Center, marketplaces, shopping channels, and other supported third-party platforms that accept product feeds.



The Feed URL becomes available after the feed has been generated successfully.



Before the Feed Is Generated



If a Feed Project has not generated a feed yet, the Feed URL column can display:


Not Generated


This means that a generated XML feed is not currently available for the project.


What to Do


  1. Open the required Feed Project.
  2. Use Generate now.
  3. Wait for feed generation to complete.
  4. Return to Feed Projects.
  5. Check the Feed URL column.


After successful feed generation, the Feed URL becomes available.



Access the XML Feed URL


Step 1: Open Feedomix


Open Feedomix from Shopify Admin.


Step 2: Open Feed Projects


Click Feed Projects from the left sidebar.


The Feed Projects page displays information such as:


  • Feed Title
  • Channel
  • Status
  • Last Run
  • Next Run
  • Feed URL


Step 3: Find Your Feed Project


Find the Feed Project for which you want to access the XML feed.


Review the project information to make sure you are using the correct Feed Project.


Step 4: Generate the Feed


If the Feed URL shows Not Generated:


  1. Open the required Feed Project.
  2. Click Generate now.
  3. Wait for the feed-generation process to complete.
  4. Return to the Feed Projects list.
  5. Check the Feed URL.


Step 5: Open or Copy the Feed URL


Locate the Feed URL associated with the Feed Project.


When the Feed URL is available, open it to view the generated XML feed or copy the URL for use with a supported feed platform.



XML Feed Content


The generated XML feed can contain product information such as:


  • Product title
  • Product description
  • Product price
  • Product availability
  • Product image
  • Product URL
  • Variant information
  • Google Product Category
  • Applicable Google Product Data
  • Other supported product information


The actual feed content depends on the Feed Project configuration and available product data.



Feed Configuration


The generated XML feed uses the configuration of the selected Feed Project.


Feed Details


Feed Details define the basic project configuration, including:


  • Feed Title
  • Channel
  • Feed Method


When the XML feed method is selected, Feedomix generates the feed in XML format.


Market Setup


Market Setup determines the target market for the feed.


Depending on the project configuration, this can include:


  • Target Country
  • Target Language
  • Currency
  • Market availability
  • Shipping configuration


Product Attributes


Product Attributes allow supported Google product information to be configured for products.


Configured attributes can be included in the generated feed where applicable.


Examples include:


  • Google Product Category
  • Age Group
  • Gender
  • Color
  • Material
  • Condition
  • Pattern
  • Size
  • Size Type
  • Size System
  • MPN
  • Energy Efficiency information
  • Custom Labels


Google Product Data


Google Product Data allows supported Google attributes to be configured for individual products or variants.


Configured values can be included in the generated XML feed where applicable.


Feed Rules


Feed Rules can control which products are included and can make supported changes to feed output.


Supported rules include:


  • Exclude by Tag
  • Exclude by Vendor
  • Exclude by Collection
  • Exclude by Product Type
  • Title Prefix
  • Title Suffix


Feed Rules affect the generated feed output and do not directly change the original Shopify product information.


Schedule


The Feed Project schedule determines when feed generation runs automatically.


Available options can include:


  • Manual
  • Hourly
  • Daily


A Manual schedule requires you to generate the feed manually.



How Configuration Affects the XML Feed


The final XML feed is generated using the applicable Feed Project configuration.


For example:


Feed Details → Defines the feed and destination configuration.


Market Setup → Determines target market information.


Product Attributes → Adds configured Google product information.


Google Product Data → Adds product-level attribute values.


Feed Rules → Includes, excludes, or modifies supported feed output.


Schedule → Determines when the feed is generated automatically.


After making configuration changes, generate the feed again when you want the latest configuration reflected in the XML feed.



How to Add the XML Feed URL to Google Merchant Center


After copying the XML Feed URL from Feedomix, you can use it when configuring a supported product feed in Google Merchant Center.


Step 1: Open Google Merchant Center


Sign in to your Google Merchant Center account.


Step 2: Open Products


Go to the Products area in Google Merchant Center.


Depending on the current Google Merchant Center interface, the navigation and labels may vary.


Step 3: Add Products


Click the option to Add products.



Select the option that allows you to add products from a file or provide a feed URL.


Choose the option to provide a link to your product feed when available.


Step 5: Enter the XML Feed URL


Paste the XML Feed URL copied from Feedomix into the feed URL or file-link field.


Make sure you are using the URL from the correct Feedomix Feed Project.


Step 6: Configure Feed Updates


Review the available feed update or retrieval settings provided by Google Merchant Center.


Google controls how frequently it retrieves and processes the feed.


Step 7: Complete the Setup


Continue through Google's setup process and complete the required configuration.


Google Merchant Center will then use the provided XML Feed URL to retrieve product information.



What Happens After Connecting the Feed?


Once the setup is complete:


  • Google Merchant Center can retrieve product information from the XML Feed URL.
  • Products are processed according to Google's requirements and policies.
  • Updated product information can be retrieved during subsequent feed retrievals.
  • New eligible products can be included in later feed retrievals.
  • Feed Rules and configured product information are reflected in the generated feed after feed generation.
  • Google controls its own feed retrieval and processing schedule.



Feed Updates


When the Feedomix feed is regenerated:


  • Updated product data can be included.
  • New eligible products can be included.
  • Product changes can be reflected in the generated feed.
  • Product Attributes can be reflected in the feed.
  • Google Product Data can be reflected in the feed.
  • Feed Rules can affect included products and supported title changes.


After making relevant product or configuration changes, generate the feed again to create an updated feed output.


Google Merchant Center may not display the changes immediately because Google controls its own retrieval and processing schedule.



When Should You Generate the Feed Again?


Generate the feed again when you make changes that should be reflected in the XML feed, such as:


  • Product information changes
  • Product Attribute changes
  • Google Product Data changes
  • Feed Rule changes
  • Market configuration changes
  • Product inclusion or exclusion changes


The updated information becomes available through the XML Feed after the feed-generation process is completed.



If the Feed URL Shows "Not Generated"


If the Feed URL displays Not Generated:


  1. Open the relevant Feed Project.
  2. Review the Feed Project configuration.
  3. Check the Market Setup.
  4. Review Product Attributes if applicable.
  5. Review Google Product Data if applicable.
  6. Review Feed Rules if configured.
  7. Click Generate now.
  8. Wait for feed generation to complete.
  9. Return to Feed Projects.
  10. Check the Feed URL again.


If feed generation fails, open Diagnostics to review the latest generation result and available issues.



If the Feed Does Not Update


If you have made changes but the XML feed does not show the expected information:


  1. Confirm that the product or configuration changes were saved.
  2. Check the relevant Feed Project configuration.
  3. Generate the feed again.
  4. Wait for feed generation to complete.
  5. Open the Feed URL again.
  6. Review the generated feed.
  7. If the issue is related to feed generation, open Diagnostics.
  8. If the feed is correct but Google has not updated the product information, allow time for Google's next retrieval and processing cycle.



Important


The Feed URL is associated with the relevant Feed Project.


The generated XML feed represents the feed output created from the project's configuration and available product data.


If a feed has not been generated, the Feed URL may display Not Generated.


Generate the feed from Feed Projects before attempting to access or copy the Feed URL.


After making relevant product or configuration changes, generate the feed again so the latest information can be reflected in the generated XML feed.


Google Merchant Center and other third-party platforms control their own feed retrieval and processing schedules.

Updated on: 14/10/2026

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