How does the Back In Stock Dashboard look?
For Shopify
For Shopline
The Back In Stock Dashboard in the Notim app is designed to give merchants complete visibility into how back-in-stock notifications perform from customer demand to real revenue.
This guide explains every section, metric, filter, and table in detail, so you can confidently understand the data and make better inventory, marketing, and merchandising decisions.
What the Back In Stock Dashboard Is Used For
The dashboard helps you:
- Understand which products customers want
- Track how many notifications are sent
- Measure engagement (opens & clicks)
- See how many purchases happen
- Identify top-revenue products
- Monitor recent subscriber activity
- Measure ROI of back-in-stock notifications
Every element on this dashboard updates dynamically based on the selected date range and channel.
Data Tracking Information Banner
At the top of the dashboard, you’ll see an informational message such as:
What this means:
- Analytics start from the day tracking was enabled
- Any activity before that date is not included
- Metrics automatically refresh every hour
- The “Last updated” timestamp shows the most recent refresh
This ensures all insights are accurate, transparent, and reliable.
Dashboard Filters & Controls
Date Range Selector
The Date Range Selector controls the time period used to calculate all metrics, charts, tables, and revenue data.
Last 7 Days
Shows the most recent 7 days of activity
Best for:
- Real-time monitoring
- Recent restocks
- Debugging issues
- Verifying new changes
Last 30 Days
Shows data from the past 30 days
Best for:
- Monthly performance review
- Identifying trends
- Measuring consistent engagement and conversions
Last 90 Days
Shows data from the past 90 days
Best for:
- Long-term analysis
- Seasonal demand planning
- Inventory forecasting
- Understanding product popularity over time
Product Search
Filters the entire dashboard for a specific product
Useful for:
- Checking demand for a single product
- Reviewing its conversion and revenue impact
- Analyzing restock performance
Variant Search
Filters data for a specific variant (size, color, etc.)
Helps identify:
- Variant-level demand
- Popular sizes or colors
- Variants that convert better after restocking
Channel Filter
The Channel Filter allows you to view analytics by notification channel.
All Channels
Combines data from all enabled channels
Best for:
- Overall performance analysis
- Total revenue tracking
- High-level reporting
Shows data only for email notifications
Best for:
- Measuring email open & click rates
- Improving subject lines and content
- Monitoring deliverability
- Email-specific optimization
SMS
Shows data only for SMS notifications.
Best for:
- Monitoring SMS subscription activity
- Tracking SMS delivery performance
- Measuring SMS engagement and conversions
- Analyzing revenue generated through SMS notifications
- SMS-specific optimization
As more channels are added, they will automatically appear here.
Email Dashboard
The Email Dashboard provides detailed insights into Email Back In Stock notification performance. It helps merchants track customer subscriptions, monitor notification engagement, measure conversions, and analyze revenue generated through Email notifications.
Click the Email button to view analytics and performance data related to Email Back In Stock notifications.
Email Performance Metrics
The Email Performance Metrics provide insights into customer engagement and notification effectiveness for Email Back In Stock reminders.
Email Requests: Displays the total number of Email Back In Stock subscription requests received from customers.
Email Notifications Sent: Displays the total number of Email notifications sent to subscribed customers when products return to stock.
Delivery Rate: Displays the percentage of Email notifications successfully delivered to customers.
Open Rate: Displays the percentage of delivered Email notifications opened by customers.
Click Rate: Displays the percentage of customers who clicked the product link included in the Email notification.
Conversion Rate: Displays the percentage of customers who completed a purchase after receiving an Email Back In Stock notification.
Requests and Notifications Trend
Displays historical trends for Back In Stock requests and Email notifications sent during the selected date range.
Requests: Shows the number of customer subscription requests received over time.
Notifications Sent: Shows the number of Email notifications sent after products or variants were restocked.
This chart helps merchants identify demand patterns, monitor notification activity, and evaluate the effectiveness of restocking efforts.
Notification Performance Funnel
The Notification Performance Funnel visualizes the customer journey from subscription to purchase.
Requests: Customers who subscribed for Back In Stock notifications
Notifications Sent: Customers who were successfully sent an Email notification.
Opened: Customers who opened the Email notification.
Clicked: Customers who clicked the product link included in the Email.
Purchased: Customers who completed a purchase after interacting with the notification.
Top Performing Products
Displays products generating the highest engagement and revenue through Email Back In Stock notifications.
Columns Explained
Product: Product name.
Requests: Total Back In Stock requests received for the product.
Sent: Total Email notifications sent for the product.
Open Rate: Percentage of Email notifications opened by customers.
Conversion: Percentage of customers who completed a purchase after receiving the notification.
Revenue: Revenue generated from Email Back In Stock notifications for the product.
Clicked: Customers who clicked the product link included in the Email.
Purchased: Customers who completed a purchase after interacting with the notification.
Recent Subscribers
Shows the most recent customer alert signups across Email and SMS notification channels.
Columns Explained
Customer Contact: Subscriber email address or phone number, depending on the selected notification channel.
Product: Requested product.
Variant: Requested product variant.
Channel: – Notification method used by the subscriber (Email or SMS).
Status
Pending: Waiting for the product to be restocked.
Sent: Notification successfully delivered.
Opened: Email notification opened by the customer.
Clicked: Customer clicked the notification link.
Converted: Customer completed a purchase after receiving the notification.
Created On: Date when the subscription request was created.
Channel Split Analytics
Displays the distribution of Back In Stock subscribers across Email and SMS notification channels.
Email Subscribers: Displays subscribers who signed up through Email notifications.
SMS Subscribers: Displays subscribers who signed up through SMS notifications.
Revenue by Channel
Shows revenue generated through Email and SMS Back In Stock notifications.
Email Revenue: Displays revenue generated from Email Back In Stock notifications.
SMS Revenue: Displays revenue generated from SMS Back In Stock notifications.
This report helps merchants understand which notification channels generate the most sales and conversions.
SMS Dashboard
The SMS Dashboard provides detailed insights into SMS Back In Stock subscription activity, notification performance, customer engagement, and revenue generated through SMS notifications.
SMS
Click the SMS button to view analytics and performance data related to SMS Back In Stock notifications.
Performance
The Performance section provides an overview of SMS Back In Stock notification performance and customer engagement. These metrics help merchants measure subscription activity, monitor notification delivery, track customer interactions, and evaluate the effectiveness of SMS campaigns.
SMS Requests: Displays the total number of SMS Back In Stock subscription requests received from customers.
SMS Notifications Sent: Displays the total number of SMS notifications sent to subscribed customers when products return to stock.
Delivery Rate: Displays the percentage of SMS notifications successfully delivered to customers.
Open Rate: Displays the percentage of SMS notifications opened by customers.
Click Rate: Displays the percentage of customers who clicked the product link included in SMS Back In Stock notifications.
Conversion Rate: Displays the percentage of customers who completed a purchase after receiving an SMS Back In Stock notification.
SMS Analytics
The SMS Analytics section provides detailed insights into SMS subscription activity, notification performance, and revenue generated through SMS Back In Stock notifications. These metrics help merchants monitor customer engagement and evaluate the effectiveness of SMS campaigns.
SMS Sent: Displays the total number of SMS notifications sent during the selected date range.
Total SMS Sent: Displays the lifetime number of SMS notifications sent through SMS Back In Stock notifications.
Today SMS Sent: Displays the number of SMS notifications sent during the current day.
SMS Subscriptions: Displays the total number of customers subscribed to receive SMS Back In Stock notifications.
SMS Success / Failure: Displays the number of successfully delivered and failed SMS notifications.
SMS Revenue / Lifetime: Displays revenue generated through SMS Back In Stock notifications during the selected period and throughout the lifetime of the SMS channel.
Requests and Notifications Trend
Displays historical trends for SMS Back In Stock subscription requests and SMS notifications sent during the selected date range.
Requests: Shows the number of SMS subscription requests received from customers over time.
Notifications Sent: Shows the number of SMS notifications sent after subscribed products or variants were restocked.
Notification Performance Funnel
The Notification Performance Funnel visualizes the customer journey from SMS subscription to purchase.
Requested: Customers who subscribed to receive SMS Back In Stock notifications.
Sent: Customers who were successfully sent an SMS notification.
Opened: Customers who opened the SMS notification, where supported by the selected SMS provider.
Clicked: Customers who clicked the product link included in the SMS notification.
Purchased: Customers who completed a purchase after interacting with the SMS notification.
Top Performing Products
Displays products generating the highest engagement and revenue through SMS Back In Stock notifications.
Columns Explained
Product: Product name.
Requests: Total Back In Stock requests received for the product.
Sent: Total SMS notifications sent for the product.
Open Rate: Percentage of SMS notifications opened by customers.
Conversion: Percentage of customers who completed a purchase after receiving the notification.
Revenue: Revenue generated from SMS Back In Stock notifications for the product.
Recent Subscribers
Shows the most recent customer alert signups across Email and SMS notification channels.
Columns Explained
Customer Contact: Subscriber email address or phone number, depending on the selected notification channel.
Product: Requested product.
Variant: Requested product variant.
Channel: Notification method used by the subscriber (Email or SMS).
Status
Pending: Waiting for the product to be restocked.
Sent: Notification successfully delivered.
Opened: Email notification opened by the customer.
Clicked: Customer clicked the notification link.
Converted: Customer completed a purchase after receiving the notification.
Created On: Date when the subscription request was created.
Channel Split Analytics
Displays the distribution of Back In Stock subscribers across Email and SMS notification channels.
Email Subscribers: Displays subscribers who signed up through Email notifications.
SMS Subscribers: Displays subscribers who signed up through SMS notifications.
Revenue by Channel
Shows revenue generated through Email and SMS Back In Stock notifications.
Email Revenue: Displays revenue generated from Email Back In Stock notifications.
SMS Revenue: Displays revenue generated from SMS Back In Stock notifications.
This report helps merchants understand which notification channels generate the most sales and conversions.
Updated on: 25/06/2026
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