Analytics is the systematic computational analysis of data or statistics for continuous iterative exploration, and investigation of business performance, to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding business performance based on data and statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making.
Potential Revenue
Potential Revenue is the income generated from business operations and includes discounts and deductions for taxable merchandise. It is the gross income figure.
Here, Potential Revenue is shown graphically from the start of the month to the end, it shows in a graph on which day revenue is boosted. As shown in the above graph left side is about the Potential Revenue and the bottom side is the number of days of the month from which revenue is earned. And you can see on which day revenue is increased.
Social Media Performance
Social media is a computer-based technology that facilitates the sharing of information through the building of virtual networks and communities. By design, social media is internet-based and gives customers quick electronic communication of content like products or any other information. Users engage with social media via computer, tablet, or smartphone via web-based software or web application.
Social Media Sharing: As you see in the above snapshot/picture, We allow the store owner to display Social Media Product Sharable links. So your customers will be able to share products that they want to buy on their Social Media like Facebook, Twitter, Google+, Linked In, Pinterest, Tumblr, and/or WhatsApp. And you will be able to see how many of your customers shared your products to their Social Media network. It’s really useful and it’s a free referral that you will get without paid Advertisement.
Most Recent 10 Clicks
The Analytics has another functionality called Most Recent 10 Clicks. This feature proved very effective for store owners/merchants to find the most recently clicked products.
This feature also describes the clicks from both Desktop and Mobile/Tablet. So when any store visitor clicks on the product then it will reflect here automatically.
As you can see from the snapshot it describes the most recent 10 clicked products in Desktop and Mobile/Tablet and also shows the date and time of the click which is also very precious information for the store owners/merchants to build a marketing strategy.
Top 10 Products
The Analytics has another feature called Top 10 Products. With the help of such a feature, Store Owners/Merchants can easily find the top 10 best-performing products.
This functionality will give the complete set of the top 10 best-performing products on your website. So the store owners/merchants can easily build a marketing strategy to boost sales.
As you can see from the snapshot it shows the top 10 best-performing products with the number of clicks performed by the store visitors.
Google Analytics Tracking
Google Analytics works by the inclusion of a block of JavaScript code on pages on your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.
Because your website configuration and reporting needs might differ from a standard setup, it’s a good idea to understand the general tracking process to ensure that your reports deliver data as you expect. In this way, you can decide how to configure Analytics tracking to best suit your website.
Facebook Pixel Tracking
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to make sure that your ads are shown to the right people.
The Facebook pixel is the code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.