How does the AI Performance Advisor work in the ToastiBar app?

The AI Performance Advisor helps you understand how your ToastiBar app’s notifications are performing. It automatically analyzes engagement data, including impressions, clicks, and click-through rate (CTR), and highlights opportunities to enhance visibility and effectiveness.

The AI runs in the background and continuously evaluates your active notifications to provide performance insights.

AI Performance Advisor Overview

The AI Performance Advisor provides performance insights for your notifications, including:

• All Notifications performance
• Sales Notification engagement
• Cart Notification engagement
• Product Reviews Notification performance
• Low Inventory Notification visibility
• Online Visitors Notification visibility
• Product Visitors Notification visibility
• Cart Summary Notification visibility
• Order Summary Notification visibility
• Recent Visitors Notification visibility

Each insight includes:

• Click-through rate (CTR): The percentage of users who clicked on a notification after seeing it. It is calculated using the formula: CTR = (Number of Clicks * 100) / Impressions
• Clicks and impressions: Displays how many times your notification was shown (impressions) and how many times users interacted with it (clicks). This helps you understand overall reach and engagement.
• Performance status: Provides a quick evaluation such as Excellent, Good, Normal, or Opportunity based on how your notification performs compared to typical benchmarks.
• Engagement summary: Gives a brief explanation of how users are interacting with the notification, including whether performance is above, within, or below the expected range.
• Optimization suggestions: The AI provides actionable recommendations to improve performance, such as adjusting timing, frequency, messaging, or placement of notifications.

All Notifications Performance Insight

This section shows the combined performance of all active notifications.

Notification Performance

• Notification impressions: Shows how many times the notification was displayed to visitors, helping you understand its overall visibility.
• Click-through rate (CTR): Indicates the percentage of users who clicked the notification after seeing it, helping measure its effectiveness.
• Click activity: Displays how frequently users interact with the notification, showing the level of user interest.
• Engagement levels: Provides an overall view of how effectively users engage with notifications based on clicks and interaction patterns.

Visitor Interaction

The AI Performance Advisor analyzes how visitors interact with your notifications to improve engagement and timing.

• Notification interactions: Tracks how users engage with notifications, including clicks and interaction activity.
• Visitor engagement behavior: Analyzes how visitors respond to notifications, helping identify interest levels and interaction patterns.
• Activity timing: Identifies when visitors are most likely to interact with notifications, helping optimize display timing for better results.

Conversion Patterns

The AI evaluates how notifications contribute to conversions and overall sales performance.

• High-performing notifications: Identifies notifications that generate strong engagement and conversions, helping you understand what works best.
• Low-performing notifications: Highlights notifications with lower engagement or results, indicating where improvements may be needed.
• Sales-driven engagement: Analyzes how notifications influence user actions that lead to conversions and sales.

Notification Visibility

• Notification exposure: Measures how frequently notifications are displayed to visitors, helping assess overall visibility.
• Frequency performance: Evaluates how notification display frequency impacts engagement and helps prevent overuse or underexposure.
• Page placement visibility: Analyzes when notifications appear on your store to improve clarity and effectiveness.

Based on this data, the AI provides a performance status and summary of your overall notification performance.

Sales Notification Engagement Insight

This section evaluates the performance of Sales Notifications.

The AI reviews:

• Sales notification clicks
• Impressions
• CTR performance
• Engagement level

Sales notifications work as social proof to build trust. The AI compares your performance with typical ranges and shows a status like Excellent Engagement when performance is high.

Cart Notification Engagement Insight

This section analyzes Cart Notifications.

The AI evaluates:

• Add-to-cart notification engagement
• Click-through rate
• Visibility performance
• Social proof effectiveness

If needed, the AI provides optimization suggestions such as:

• Reviewing global popup delay
• Adjusting notification frequency
• Testing pop-up placement across devices

Product Reviews Notification Engagement Insight

This section measures Product Reviews notification performance.

The AI analyzes:

• CTR performance
• Impressions
• Engagement level
• Visibility consistency

Product review notifications focus on building trust through social proof. The AI provides a status such as Normal Performance based on typical engagement ranges.

Low Inventory Notification Visibility Insight

This section evaluates Low Inventory notifications.

The AI reviews:

• Total impressions
• Visibility frequency
• Exposure across pages

If visibility is lower than expected, the AI marks it as an Opportunity and suggests improvements such as:

• Increasing visibility on high-intent product pages
• Adjusting display frequency
• Testing product page placement

Performance Status Types

The AI Performance Advisor uses the following status labels:

• Excellent - Performance is above the typical engagement range
• Good - Performance is within a healthy range
• Normal - Performance is within standard range
• Opportunity - Visibility or engagement can be improved

These labels help quickly identify which notifications may need attention.

Run AI Performance Advisor

You can find the AI Performance Advisor on the Notifications page in ToastiBar app.

• Go to your ToastiBar App Dashboard.
• Navigate to Notifications by clicking the Create a new notification button in the top-right corner.
• Click the AI Performance Advisor button in the top-right corner.
• Review AI insights.

The AI will analyze your notifications and show optimization opportunities.

For Shopify:

For Wix:

For Shopline:

Updated on: 13/04/2026