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# How does the AI Performance Advisor work in the ToastiBar app?

The **AI Performance Advisor** helps you understand how your ToastiBar app’s notifications are performing. It automatically analyzes engagement data, including impressions, clicks, and click-through rate (CTR), and highlights opportunities to enhance visibility and effectiveness.

The AI runs in the background and continuously evaluates your active notifications to provide performance insights.

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/1-ai-performance-advisor_63276t.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/1-ai-performance-advisor_63276t.png)

### AI Performance Advisor Overview

The AI Performance Advisor provides performance insights for your notifications, including:

* All Notifications performance
* Sales Notification engagement
* Cart Notification engagement
* Product Reviews Notification performance
* Low Inventory Notification visibility
* Online Visitors Notification visibility
* Product Visitors Notification visibility
* Cart Summary Notification visibility
* Order Summary Notification visibility
* Recent Visitors Notification visibility

### Each insight includes:

* **Click-through rate (CTR)**: The percentage of users who clicked on a notification after seeing it. It is calculated using the formula: **CTR = (Number of Clicks * 100) / Impressions**
* **Clicks and impressions**: Displays how many times your notification was shown (impressions) and how many times users interacted with it (clicks). This helps you understand overall reach and engagement.
* **Performance status**: Provides a quick evaluation such as Excellent, Good, Normal, or Opportunity based on how your notification performs compared to typical benchmarks.
* **Engagement summary**: Gives a brief explanation of how users are interacting with the notification, including whether performance is above, within, or below the expected range.
* **Optimization suggestions**: The AI provides actionable recommendations to improve performance, such as adjusting timing, frequency, messaging, or placement of notifications.

### All Notifications Performance Insight

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/11-ai-performance-advisor-all-_1f219k8.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/11-ai-performance-advisor-all-_1f219k8.png)

This section shows the combined performance of all active notifications.

### Notification Performance

* **Notification impressions**: Shows how many times the notification was displayed to visitors, helping you understand its overall visibility.
* **Click-through rate (CTR)**: Indicates the percentage of users who clicked the notification after seeing it, helping measure its effectiveness.
* **Click activity**: Displays how frequently users interact with the notification, showing the level of user interest.
* **Engagement levels**: Provides an overall view of how effectively users engage with notifications based on clicks and interaction patterns.

### Visitor Interaction

The AI Performance Advisor analyzes how visitors interact with your notifications to improve engagement and timing.

* **Notification interactions**: Tracks how users engage with notifications, including clicks and interaction activity.
* **Visitor engagement behavior**: Analyzes how visitors respond to notifications, helping identify interest levels and interaction patterns.
* **Activity timing**: Identifies when visitors are most likely to interact with notifications, helping optimize display timing for better results.

### Conversion Patterns

The AI evaluates how notifications contribute to conversions and overall sales performance.

* **High-performing notifications**: Identifies notifications that generate strong engagement and conversions, helping you understand what works best.
* **Low-performing notifications**: Highlights notifications with lower engagement or results, indicating where improvements may be needed.
* **Sales-driven engagement**: Analyzes how notifications influence user actions that lead to conversions and sales.

### Notification Visibility
* **Notification exposure**: Measures how frequently notifications are displayed to visitors, helping assess overall visibility.
* **Frequency performance**: Evaluates how notification display frequency impacts engagement and helps prevent overuse or underexposure.
* **Page placement visibility**: Analyzes when notifications appear on your store to improve clarity and effectiveness.

Based on this data, the AI provides a performance status and summary of your overall notification performance.

### Sales Notification Engagement Insight

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-sales_th6al9.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-sales_th6al9.png)

This section evaluates the performance of Sales Notifications.

The AI reviews:
* Sales notification clicks
* Impressions
* CTR performance
* Engagement level

Sales notifications work as social proof to build trust. The AI compares your performance with typical ranges and shows a status like **Excellent Engagement** when performance is high.

### Cart Notification Engagement Insight

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/3-ai-performance-advisor-cart-_qhdpf2.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/3-ai-performance-advisor-cart-_qhdpf2.png)

This section analyzes Cart Notifications.

The AI evaluates:
* Add-to-cart notification engagement
* Click-through rate
* Visibility performance
* Social proof effectiveness

If needed, the AI provides optimization suggestions such as:
* Reviewing global popup delay
* Adjusting notification frequency
* Testing pop-up placement across devices

### Product Reviews Notification Engagement Insight

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/4-ai-performance-advisor-produ_tofl24.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/4-ai-performance-advisor-produ_tofl24.png)

This section measures Product Reviews notification performance.

The AI analyzes:
* CTR performance
* Impressions
* Engagement level
* Visibility consistency

Product review notifications focus on building trust through social proof. The AI provides a status such as **Normal Performance** based on typical engagement ranges.

### Low Inventory Notification Visibility Insight

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/5-ai-performance-advisor-low-i_1ae0qrq.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/5-ai-performance-advisor-low-i_1ae0qrq.png)

This section evaluates Low Inventory notifications.

The AI reviews:
* Total impressions
* Visibility frequency
* Exposure across pages

If visibility is lower than expected, the AI marks it as an Opportunity and suggests improvements such as:
* Increasing visibility on high-intent product pages
* Adjusting display frequency
* Testing product page placement

### Performance Status Types

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/6-performance-status_tzeb2a.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/6-performance-status_tzeb2a.png)

The AI Performance Advisor uses the following status labels:
* **Excellent** - Performance is above the typical engagement range
* **Good** - Performance is within a healthy range
* **Normal** - Performance is within standard range
* **Opportunity** - Visibility or engagement can be improved

These labels help quickly identify which notifications may need attention.

### Run AI Performance Advisor 

You can find the AI Performance Advisor on the Notifications page in ToastiBar app.

* Go to your **ToastiBar App** Dashboard.
* Navigate to **Notifications** by clicking the **Create a new notification** button in the top-right corner.
* Click the **AI Performance Advisor** button in the top-right corner.
* Review AI insights.

The AI will analyze your notifications and show optimization opportunities.

## For Shopify:

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-shopi_1acif13.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-shopi_1acif13.png)

## For Wix:

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-wix_m2wvob.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-wix_m2wvob.png)

## For Shopline:

[![](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-shopl_smiyvx.png)](https://storage.crisp.chat/users/helpdesk/website/-/b/3/1/a/b31a5d0521d31800/2-ai-performance-advisor-shopl_smiyvx.png)


